The earth
La Valle D'Itria

Enclosed between the three Pugliese provinces of Bari, Brindisi and Taranto, the Valle d’Itria is a jewel that instantly captures the spirits of its visitors.

The sea
The Adriatic and the Ionian

Choose from endless beaches, either open and free, or a Lido with all the comforts for a full day of eating, drinking and relaxation.

The food
A mouthwatering mix of flavours

Tuck into the meat, salumi, cheese, fish, vegetables, beans, focaccia, taralli, frise and many other traditional Pugliese dishes while recounting stories at the table.

“Where we are”

Terra Bianca can be found in Puglia, in the heart of the historical centre of Martina Franca, known as the queen of the Itria Valley. The Baroc centre of Martina Franca will delight you with its stunning streets and passageways, magical balconies and fascinating history. Just 90km from Bari International Airport or 60km from Brindisi Airport.

“Out and about…by foot ”

Once you have unpacked and had a rest in the comfort of Terra Bianca, why not have a wander around the little Baroc streets of Martina Franca, admire the towers and little ‘palaces’ of the local noble families decorated with apotropaic masks and colourful pumi (the local symbol of fortune and fertility), marvel at the Basilica di San Martino, the San Domenico church, piazza Maria Immacolata and its ‘Portici’ or columns, or the regal rooms of Palazzo Ducale. Relax at one of the inviting local bars for a coffee or savour the typical flavours of a local aperitivo, such as focaccia, meat, capocollo, and various cheeses.

As you move?

“Out and about…in the car”

Once you leave the walls of the city you can really immerse yourself in the valley. Look for an agriturismo or Masseria where can have a tasty al fresco lunch or hearty dinner after a long day of exploring. Just 7km from Martina Franca is the idyllic little town of Locorotondo with stunning views looking back over Martina Franca, or 14km away you will find the historical trullis of Alberobello. Only 11km away are the famous butchers of Cisternino, or travel 24km to Ostuni, named La Città Bianca or white city due to its magnificent white appearance from afar. If you desire some time by the sea you are just 27km from the Adriatic or 50km from the Ionian.
Terra Bianca is strategically placed for a holiday that easily incorporates all of the best aspects of the Valle d’Itria and the region of Puglia. You can create an itinerary for you stay or simply enjoy you holiday day by day, last minute.

“Holidays all year round” at terra Bianca.

We are open all year, including festivals and celebrations.

Period Day Weekend Week
Low season € 80 € 210 € 490
Summer Jun/Sep € 100 € 300 € 650
Winter Dec/Jan € 90 € 250 € 600
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